Our Story

In the Summer of 2022, after a day of hiking and fly fishing in Montana, the Switchback Fly brand was created on a bar napkin fueled by passion and a love for the outdoors.

Switchback Fly represents the essence of adventure, exploration, and appreciation for nature. The name itself suggests a sense of movement, perhaps symbolizing the winding trails and paths that hikers and adventurers take through the wilderness. It also reflects the dynamic nature of fly fishing, where anglers skillfully navigate the currents to catch their prized fish.

With the fusion of bourbon, a drink often associated with relaxation and camaraderie, and the rugged beauty of natural landscapes, Switchback Fly embodies a sense of bonding among outdoor enthusiasts. The bourbon also represents the warmth and satisfaction that comes from a day well-spent in the wilderness.

As the brand grows and evolves, we hope to offer products and experiences that cater to outdoor enthusiasts, such as high-quality outdoor gear, clothing suitable for hiking and fishing, guided adventure trips, or even a community platform for like-minded individuals to connect and share their experiences.

With a compelling story behind its inception, we hope to inspire others to embrace the beauty of nature and embark on their own outdoor adventures.

Hike It . Fish it.

Wayne